by Jack Roman
In the weeks since the last Empress Envy Night and the end of the electronic Kamasutra there has been a tight-lipped group working on delivering the second coming to North Avenue. With the close of Mantra, an electronic music Mecca, this diverse group of people have fully revamped the location and brought a slick new concept.

With construction under a fair bit of secrecy, the rumors about what’s next for the underground spot have bounded from a “Water Street †sports bar concept, to strip club, to talk about some new “clubby” place coming to the underground spot. To dispel some rumors and get a sneak peak, The Milwaukee Scene was invited for unprecedented access to a club still under construction.
From the designers computer generated renderings the first impression is that the space is huge, sleek and stylized. Designer and project manager Scott Genke, who’s work can be experienced at Yaffa Lounge, Redroom, and Mantra has really pushed the envelope on what you can expect in a club environment. “It’s nice to start work in a gutted space,” says Scott as he shows us the renderings of a space with three bars, two DJ booths, two entrances and two distinct layouts.

What you can expect from the staff and management is superior service. “This is a completely VIP club,” says D. Bowie entrepreneur and partner in the new hot spot. “We have really expanded the ideas about what a club experience should be.†Partners in the venture include the afore mentioned D. Bowie, Drew Deuster and JJ Kovacovich all 3 established night life regulars. Drew brings club knowledge and experience that stretches from his young day’s bartending in Florida to the present as VIP and Event Manager at CO2 Ultralounge. JJ Kovacovich has been a staple in the industry and is best known for his work at Hi Hat as well as soft-core inspired Sunday nights at Redlight.

When guests enter through the North Avenue doorway they will be greeted by a hotel concierge inspired desk area. Then as they move into the club, the left side will be known as DeepBar and will offer a warm feel to its customers. Complete with plasma screens, a billiards table and its own DJ booth, DeepBar is designed to deliver atmospheric effects as well as multi media providing the place with versatility and comfort. As Bowie describes how we were standing at the dividing line of two different spaces, he says, “So often you have a place that is a club, or a place that is a bar. This place will be both and will pull it off with exceptional confidence.†The vibe on this side will be all about being a bar seven days a week.

For the weekend scene, guests will enter on North Avenue and walk through a glass door on the right and into a space called Decibel that is comfortable, yet high energy. With a booming state-of-the-art sound system, a sophisticated lighting and visual display system, a DJ booth, two bars and a dedicated VIP lounge Decibel is where a lot of action will be. VIP’s get a raised and spacious area nestled behind the DJ booth; a great location to watch the night life from. There is also a bar, the third in the club, dedicated to VIP patrons. The second entrance on Kenilworth will continue to be VIP access and leads directly into Decibel’s VIP lounge.

Other interesting features of the club will be a few new bathrooms that will service the DeepBar area as well as the elegant geometry of the bars, DJ booths and dance floor. The original capacity of the space was in the vicinity of 320 but with the restructuring of the space and addition of more bathrooms the capacity is expected to be greater than that of Mantra. LCDs, projectors, vivid colors and fabrics selection and media art will be a big part of the environment. According to the team, guests can expect to experience a fully multimedia capable lounge and club where anything is possible.

So what about Mantra Lounge? Who gets the neon sign outside? The group is not sure yet. Perhaps a party will decide its fate. What about the artifacts and details that delivered much of Mantra’s charm? Some those mementos will be used to decorate the back office. Decibel won’t remind you of anything else in the city we’re assured. Everyone involved has taken great care to provide a unique identity to the new project. Will any of the familiar employees be returning to staff Decibel? Drew recognizes that part of Mantras success was due to an excellent staff and will be the first to be considered for opportunities when the doors open.
Oh ya – when will the doors open? In April, Deuster says will a smile.

The team says they want to lead the next generation of nightlife in Milwaukee and we agree they can from the glimpse we’ve seen of Decibel. Best Wishes.
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